• About us
  • Services
    • Consulting
    • Search
    • Display
    • Social
    • Marketing Automation
    • Television Rights
    • Merchandising Rights
    • Content Creation
    • Format Rights
  • Partners
  • Insights
    • Whitepapers
    • The Forrester Wave: Bid Management Providers
    • Winterberry: The Data Management Platform
    • GigaOm Research: Marketing Technology Platforms
  • Blog

Monthly Archives: April 2013

  • Home
  • Monthly Archives: April 2013
17Apr.
0

Expressed Data: The Future Of Targeting

Posted by: Joanna O’Connell, Forrester Research Categories: Blog
Expressed Data: The Future Of Targeting

For years, the display advertising space has targeted users based on inferred data, which is derived from the types of media people consume, rather than who they are and what they do offline. This approach relies on third parties that collect behavioral data across websites by using cookies and tags to determine the sites a ..

Read more
Tags: Media

Recent

  • Is CRM The Future Of Agencies?
  • NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success
  • Why supply chain transparency is vital to programmatic success
  • Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

Comments

    Archives

    • March 2018
    • December 2017
    • June 2017
    • April 2017
    • July 2016
    • March 2016
    • February 2016
    • October 2015
    • February 2015
    • January 2015
    • December 2014
    • April 2013

    Categories

    • Blog
    • News

    Meta

    • Log in
    • Entries RSS
    • Comments RSS
    • WordPress.org

    Recent Posts

    Is CRM The Future Of Agencies?

    Is CRM The Future Of Agencies?

    March 30, 2018
    NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success

    NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success

    March 30, 2018
    European Tailored Solutions © 2017 All Rights Reserved    Privacy Policy     Terms of Use  
    x
    Login
    Forgot password?
    Click here »
    x
    Register