Programmatic advertising has been around since 2009. On mobile though, it’s only recently started to take off Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to ..
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend. A new report from BI Intelligence finds that mobile and video will see the biggest growth in spending. By 2017, more money will be ..
Over the last decade, the worlds of digital advertising, marketing, commerce and media have nearly drowned—in an alphabet soup of acronyms. RTB. DSP. DCO. PPC. PII. SSP. CMS—and more. They’re the lingua franca of the evolving information age; the terms that describe the technologies, processes and other innovations driving the growth of the commercial Internet. ..
What is cross-device tracking? Cross-device tracking describes the myriad ways platforms, publishers and ad tech companies try to identify Internet users across smartphones, tablets and desktop computers. The goal of cross-device tracking is to be able to know that the person using smartphone X is the same person who uses tablet Y and laptop Z, ..
The $70 billion television advertising business is poised for a change. Following the path of desktop, social and mobile ads, the television industry is beginning to flirt with programmatic technologies. But the television ad ecosystem operates far differently than its digital cousin, so programmatic advertising — effectively, data-driven automation of advertising transactions — will take a different ..