Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company’s president and CEO, and hired a VP of marketing to run operations from its New York office. “The evolution and previous name didn’t fit the model,” Casale toldMedia Daily News. With the changes, Tom Polley becomes the company’s vice president of marketing ..
Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. With consumers spending more of their time on mobile devices – and interacting with brands like never before through ..
AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and technology. About 150 have been let go, most in sales, and ..