Publishers’ branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough’s news feed-like promos. Publishers like Forbes, People, Men’s Health and USA Today Sports work with Sharethrough to set up ad formats that slide between articles to distribute sponsored content and native ads. Ultimately, the ads are sold by ..
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Every marketer and their dog has heard that saying “content is king” but what is the best way to analyze the data behind that content to ensure it really does get the throne? ..
It’s interesting to see some predictions from Spear Marketing Group on which types of technology U.S. B2B marketers expect to find important this year and next, as well as which they expect to see ROI gains from (all as reported by eMarketer). In short, automation is looking good — and so, too, is content marketing ..
As usage grows and as more people learn about how it works, brands are starting to question the true value of programmatic media. Lower viewability, higher ad fraud, and more remnant inventory relative to directly negotiated buys are a few sources for doubt. All these factors have caused some brands to question if programmatic media ..