The Rise Of Audience-Powered DSPs

DSPs have evolved and have become much better at targeting people than just buying media. The original purpose of DSPs was to access exchange-based media placements.  They were a tool to buy advertising media closer to at-cost, which provides additional controls over bids, budgets, frequency, and other optimization levers.Today DSPs are seen more as a ..

The Economist adopts time-based ad sales

The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption ..