Are the NewFronts at a crossroads? Several big media companies, including AOL, BuzzFeed and Fullscreen, have either pulled out of the NewFronts or scaled back their plans considerably. Even though others have signed on take their place—including the BBC and LittleThings—some digital media executives are beginning to question whether the marathon of presentations to advertisers ..
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the ..
Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to better evaluate how ads on the large screen boost search activity.The move means that advertisers will be able to buy ad spots on addressable, national and local ..
O’REILLY OUT: In less than a year, Fox News’s three biggest stars have exited. First Roger Ailes. Then Megyn Kelly. And now, in the wake of a sexual harassment scandal, Bill O’Reilly is out, reports The Wall Street Journal. Starting Monday, Tucker Carlson will move into Mr. O’Reilly’s 8 p.m. time slot and “The Five” ..
The proliferation of “fake news”—be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck—has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this month, ..