Facebook and Google execs privately complain about the barrage of critical coverage they face, charging that media companies have a financial incentive to attack them and that media execs are settling scores. They’re right. Be smart: Outrage over Facebook’s misuse of user data and failure to rein in election fraud is real. But the zeal that ..
While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum. “I don’t do one-offs,” said Catherine Hernandez-Blades, chief brand and communications officer for Aflac. “I like to create an overarching strategy, and if something can’t be measured as part of a bigger umbrella strategy, it ..
IN BUILDING the world’s largest advertising company over the past 30 years, Sir Martin Sorrell, chief executive of WPP, has weathered two recessions and survived a global financial crisis. His firm nearly went bankrupt in the early 1990s. Now he must make his hardest advertising pitch yet, to convince the corporate world that image-making agencies ..
Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of ..
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to Global Marketing Officer Marc Pritchard of Procter & Gamble, the world’s largest advertiser.”[Programmatic] is inevitable, and we’re definitely interested,” Pritchard told AdExchanger on Thursday. “It enables you to more precisely target, and do it at a very valuable price, and then ..