We combine our own unique blend of audience planning, targeting, and optimization capabilities to deliver exceptional campaign performance. Together with our technology partners, we translate data into real-time customer intelligence that yields high performing and highly relevant advertising, targeted to your customer and consumer.
For agencies, we are also changing the way digital media is purchased, and creating a new, more efficient way for advertisers to reach consumers, individually, at scale. Change your goals, and within seconds the mix of media, audiences, and messages adjusts to achieve these goals, across over 30 billion daily impressions reaching 90% of world’s connected customers. All with full control and transparency into the outcomes you are driving with every dollar spent.
From awareness to engagement, from cost per conversion to lifetime value, you define the goals that matter for your business, and let our technology and media planning capabilities do the rest. Your marketing dollars, your metrics, on goal based media buying.
Why us?
ETS started by focusing on the needs of you, the modern marketer. Whether your objective is to acquire new customers or maintain existing ones, excellence in Media planning & buying is necessary. An overall approach is needed, that makes the Media mix relevant, consistent and effective and it makes its performance actionable. And at ETS, it’s exactly what we do.
Team
Our Team is a dedicated group of media professionals whose charter is to ensure your deployment and ongoing operation are both efficient and thorough, while positioning your agency or brand to realize its marketing and advertising goals. Whether an Agency or a Brand, the ETS team partners with your organization to understand your strategic goals so that underlying tactics can be appropriately aligned to support your Media Strategy.
- Media Planner specialists ensure your campaign’s success by carefully shepherding you through data intake and collection.
- Ongoing Campaign Data and visualization specialists make sure your campaignb is optimized for the most effective segmentation, activation and analysis.
- The Actionable Analytics team provides analysis and guidance to extract the greatest value from your campaign data.
- Activation and execution teams guide and assist you with channel tactics, best practices, targeting optimization, creative and campaign reporting.
- Account management teams guide you from implementation through and including steady state operations by providing both strategic and day-to-day, tactical support.
A client’s success, your success, starts with a successful implementation. ETS team will be intricately involved with you and your team during the implementation, not because it is difficult, but because it’s important.
For every basic campaign implementation, our team will be completely engaged and will walk you through every step of the Media Planning and Buying process effectively and efficiently. Our team will provide as much support as necessary for smooth integration and can supplement your staff when desired.
Once steady state operations are reached, our team will provide strategic and tactical guidance at a minimum, but can also provide media buying, channel activation and execution services including targeting, optimization, messaging, creative, reporting, analysis and more, at your option.
How we work
Benefit from strategic direction and ideas or take advantage of our experts for complete campaign execution – our team will work with you at the level that is best for your needs.