LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.
Senior product manager Eva Chau said in a blog post that Matched Audiences will begin rolling out this week for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats.
Chau detailed how Matched Audiences work in her blog post:
With Matched Audiences, you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms and reach decision makers at target companies for your account-based marketing programs. Matched Audiences helps increase return on investment by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.
Website Retargeting (pictured above) lets you create target audiences from your website visitors to nurture them with always-on campaigns.
With Account Targeting, you can securely upload a CSV list of company names and match that against the nearly 12 million company pages on LinkedIn. This lets you support your account-based marketing programs by reaching decision makers at your target companies.
Read more:
http://www.adweek.com/digital/linkedin-matched-audiences/
