On the one hand, such a feature could help weed out the types of irritating ads that drive consumers to avoid online advertising in the first place, they say.
But on the other, it could give more power to an entity that already controls much of the advertising on the internet, and against which they compete for advertising revenue.
As The Wall Street Journal reported Wednesday, Google is considering launching an advertising filter in the mobile and desktop versions of Chrome, which would strip out certain online ads deemed to provide bad experiences for users, people familiar with Google’s plans said.
Google has declined to comment on any ad-blocking plans.
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