Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. With consumers spending more of their time on mobile devices – and interacting with brands like never before through ..
AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and technology. About 150 have been let go, most in sales, and ..
Marketers have definitely grasped the power of programmatic to drive brand objectives and are now starting to look at new ways to reach their relevant audiences and further strengthen their ROI. A recent report has forecast that global ad spend will increase by 4.9% in 2015 to reach £350 billion. While I think we’re sure ..
Recent moves by Google and Facebook have left some industry observers declaring this the dawn of a “walled garden” era of ad tech — one in which brands and agencies need to use a platform’s ad tech when purchasing that platform’s media. But the agency holding company Omnicom Group has found a novel use for Atlas: Checking ..
Facebook has been working hard to convince marketers to shift part of their TV ad budget to the social network. As part of that effort, Facebook last month tapped Nielsen to host an educational session on TV ad sales for the social network’s marketing partners, according to a source who provided Digiday with a copy of the presentation ..