Data-driven marketing has delivered demonstrable results in terms of customer loyalty, customer engagement and market growth. Organizations that are “leaders” in data-driven marketing report far higher levels of customer engagement and market growth than their “laggard” counterparts. In fact, leaders are three times more likely than laggards to say they have achieved competitive advantage in ..
Cross-platform advertising now available in 24 markets. About a month after rolling out a set of vertical apps under the MSN banner, Microsoft is rolling out in-app advertising. The apps, which are available on iOS, Android and Amazon devices, include News, Weather, Sports, Money, Health & Fitness and Food & Drink, aggregating content from more ..
1. Programmatic advertising will be understood by the majority of marketers According to our most recent Programmatic Advertising Pulse, more than two-thirds of marketers are now using programmatic in one form or another. Based on the number of panels at Advertising Week, programmatic might have become mainstream over the course of 2014. It’s a safe ..
Online auction site eBay has announced it is to halt all its regular advertising activities for a week early this year in order to run a trial that sees it focus purely on programmatic campaigns. During the third week of February 2015, advertisers will only be able to buy ad space for the brand’s UK ..
The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly is mobile programmatic advertising? And what is its effect on media buying? What is mobile programmatic advertising? Mobile programmatic advertising is the automatic buying and selling of ..