Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Every marketer and their dog has heard that saying “content is king” but what is the best way to analyze the data behind that content to ensure it really does get the throne? ..
Sharethrough, the adtech company that allows customers to sell “native” advertising that appears in the stream or feed of their content, has big plans for 2015: It is targeting an annual revenue of $100 million and the launch this month of a platform that will allow advertisers to buy native ads at the same scale ..
Publicis‘ programmatic arm Vivaki no longer wants to buy ads. The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves. “If you’re a marketer, do you want your programmatic decisions siloed and ..
Automated bidding works. It saves time while delivering more-specific bids for each auction you enter in AdWords. There are an incredible number of moving pieces in the AdWords auction. Automated bidding sets the price that you’re willing to pay based on the most pertinent details of all of that information. In order to bring some ..
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set to run 15-second regional spots during the halftime of this year’s Super Bowl. The twist? The ads were purchased programmatically. Adweek first reported the story. It’s a big step for programmatic ..
Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is a map to the “consumer journey,” a circuitous route filled with multiple addressable customer touchpoints. With consumers spending more of their time on mobile devices – and interacting with brands like never before through ..
Facebook has been working hard to convince marketers to shift part of their TV ad budget to the social network. As part of that effort, Facebook last month tapped Nielsen to host an educational session on TV ad sales for the social network’s marketing partners, according to a source who provided Digiday with a copy of the presentation ..
Data-driven marketing has delivered demonstrable results in terms of customer loyalty, customer engagement and market growth. Organizations that are “leaders” in data-driven marketing report far higher levels of customer engagement and market growth than their “laggard” counterparts. In fact, leaders are three times more likely than laggards to say they have achieved competitive advantage in ..
Online auction site eBay has announced it is to halt all its regular advertising activities for a week early this year in order to run a trial that sees it focus purely on programmatic campaigns. During the third week of February 2015, advertisers will only be able to buy ad space for the brand’s UK ..
The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly is mobile programmatic advertising? And what is its effect on media buying? What is mobile programmatic advertising? Mobile programmatic advertising is the automatic buying and selling of ..