The agency industry has had an identity crisis in recent years in the wake of digital media’s disruption. The separation of media from creative has been increasingly questioned. Global brands have begun demanding that holding companies stock their agency teams with media and creative groups and dedicated data and analytics teams. Holding companies are calling ..
Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until my chosen subject was quickly dismissed by the very next speaker. NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it ..
Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until my chosen subject was quickly dismissed by the very next speaker. The session that followed questioned the emphasis on transparency in the ..
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing ..
Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data. “It’s been a busy 12 hours,” said Donnie Williams, chief digital officer at Horizon Media, which has had been fielding clients’ questions such as: “Is this a big deal?” “How prepared are we?” “We have campaigns running — ..
Facebook and Google execs privately complain about the barrage of critical coverage they face, charging that media companies have a financial incentive to attack them and that media execs are settling scores. They’re right. Be smart: Outrage over Facebook’s misuse of user data and failure to rein in election fraud is real. But the zeal that ..
Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of ..
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to Global Marketing Officer Marc Pritchard of Procter & Gamble, the world’s largest advertiser.”[Programmatic] is inevitable, and we’re definitely interested,” Pritchard told AdExchanger on Thursday. “It enables you to more precisely target, and do it at a very valuable price, and then ..
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the ..
Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to better evaluate how ads on the large screen boost search activity.The move means that advertisers will be able to buy ad spots on addressable, national and local ..