There’s a lot of talk in the industry right now about the new trends in Media Planning and Buying. While budgets allotted to spend are increasing, many media planners and marketers assert that they do not have a firm grasp on how the new technologies work.
In this section you will find Insights on the new trends, particularly on programmatic and how it works, in form of whitepapers, industry insights and infographics, that will enable you to evolve whether a Marketer or an Agency.