The agency industry has had an identity crisis in recent years in the wake of digital media’s disruption. The separation of media from creative has been increasingly questioned. Global brands have begun demanding that holding companies stock their agency teams with media and creative groups and dedicated data and analytics teams. Holding companies are calling ..
Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until my chosen subject was quickly dismissed by the very next speaker. NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it ..
Why is transparency important in the programmatic supply chain? I get this question a lot. Recently, I delivered a keynote on radical transparency at the Programmatic Summit in Sydney. The session went well—until my chosen subject was quickly dismissed by the very next speaker. The session that followed questioned the emphasis on transparency in the ..
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing ..
Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data. “It’s been a busy 12 hours,” said Donnie Williams, chief digital officer at Horizon Media, which has had been fielding clients’ questions such as: “Is this a big deal?” “How prepared are we?” “We have campaigns running — ..