Global spending on digital advertising is forecast to increase 15 percent next year, buoyed by mobile and social media campaigns, and is projected to equal outlays for television by 2019. Digital expenditures in 2015 will reach $163 billion, or 30 percent of total ad spending, according to Magna Global, a media research unit of Interpublic ..
The second coming of Facebook’s Atlas ad server was probably the biggest ad-tech development of 2014. Marketers could for the first time upload their first-party data for accurate measurement, de-duplication, and targeting across devices. Other platforms will follow (read: Google), but Facebook broke the tape. The “people-based” marketing opportunity will not fully materialize, however, until ..
As more ad spending follows consumers to digital channels, those channels are being monitored and reviewed more closely than ever. Advertisers recognize not only the opportunity but also the complexity of online advertising. Unlike the traditional TV model, where specific spots are selected, digital advertisers are often unsure of precisely when and where to find ..
The online dating community has captured the imagination of lovelorn smartphone users everywhere. People love its simplicity and appreciate how the technology behind it presents potential new romantic partners based on an algorithm of mutual interests gathered primarily from Facebook profiles. This form of automated discovery has been lacking in programmatic digital advertising. Traders from ..
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. No doubt many in the industry will debate whether or not this is fair, or ..