Ad-tech company Rubicon Project today unveiled two new features that aim to make it easier for the advertising industry to buy and sell automated ads. The tools were announced at the Los Angeles-based company’s 2015 Automation Summit at the Terranea Resort in Rancho Palos Verdes, Calif. And since eMarketer projects that programmatic advertising will hit ..
When real-time bidding debuted at scale a few years ago, it was heavily associated with remnant inventory and direct-response campaigns. Fast forward to today, when RTB serves as a vehicle for upper-funnel marketing and a core strategy for accessing mobile consumers in an increasingly mobile world. The growth in digital media is overwhelmingly driven by ..
Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys. ..
Are the NewFronts at a crossroads? Several big media companies, including AOL, BuzzFeed and Fullscreen, have either pulled out of the NewFronts or scaled back their plans considerably. Even though others have signed on take their place—including the BBC and LittleThings—some digital media executives are beginning to question whether the marathon of presentations to advertisers ..
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, such a feature could help weed out the ..