Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to better evaluate how ads on the large screen boost search activity.The move means that advertisers will be able to buy ad spots on addressable, national and local ..
O’REILLY OUT: In less than a year, Fox News’s three biggest stars have exited. First Roger Ailes. Then Megyn Kelly. And now, in the wake of a sexual harassment scandal, Bill O’Reilly is out, reports The Wall Street Journal. Starting Monday, Tucker Carlson will move into Mr. O’Reilly’s 8 p.m. time slot and “The Five” ..
The proliferation of “fake news”—be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck—has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism. Earlier this month, ..
DSPs have evolved and have become much better at targeting people than just buying media. The original purpose of DSPs was to access exchange-based media placements. They were a tool to buy advertising media closer to at-cost, which provides additional controls over bids, budgets, frequency, and other optimization levers.Today DSPs are seen more as a ..
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption ..