Publicis‘ programmatic arm Vivaki no longer wants to buy ads. The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves. “If you’re a marketer, do you want your programmatic decisions siloed and ..
Automated bidding works. It saves time while delivering more-specific bids for each auction you enter in AdWords. There are an incredible number of moving pieces in the AdWords auction. Automated bidding sets the price that you’re willing to pay based on the most pertinent details of all of that information. In order to bring some ..
This month Marissa Mayer plans to unveil Yahoo’s plan to seriously take on Google and Facebook in the mobile advertising stakes, according to a report from The Information. Sources familiar with the matter told the The Information that Yahoo will announce a self-service platform for marketers to place ads across the Flurry mobile app network ..
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set to run 15-second regional spots during the halftime of this year’s Super Bowl. The twist? The ads were purchased programmatically. Adweek first reported the story. It’s a big step for programmatic ..
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company’s president and CEO, and hired a VP of marketing to run operations from its New York office. “The evolution and previous name didn’t fit the model,” Casale toldMedia Daily News. With the changes, Tom Polley becomes the company’s vice president of marketing ..